Advertising & Communications

Andersen in South Africa is a premier legal partner for the Advertising & Communications industry in South Africa. Our team of experienced lawyers provides expert advice and comprehensive legal services tailored to meet the specific needs of businesses operating in this dynamic and fast-paced sector.

The Advertising & Communications industry in South Africa is marked by constant change and innovation, thriving in a meticulously regulated environment. Global developments also present rapid challenges, compelling businesses to address the industry's business, legal, and regulatory pressures.

Our dedicated team of advertising and communication lawyers brings a diverse mix of specialist local and international skills, experiences, and backgrounds. With this wealth of knowledge we offer practical and tailored advice to address your precise needs. We understand the intricacies and challenges faced by businesses in this sector, enabling us to provide a multi-faceted and comprehensive service offering.

Advertising & Communications industry expertise

  • ASA Complaints and Dispute Resolution: Handling complaints filed with the ASA and providing dispute resolution services related to advertising claims and practices.
  • Intellectual Property Protection: Offering legal counsel on the protection of intellectual property rights, including trademarks, copyrights and patents related to advertising materials and creative works.
  • Contracts and Agreements: Drafting, reviewing, and negotiating contracts and agreements related to marketing, advertising and promotions, including agreements with advertising agencies, media companies, partners and vendors.
  • Advertising Compliance: Ensuring that advertising campaigns and materials comply with industry standards and regulations, including adherence to the Advertising Standards Authority (ASA) guidelines.
  • Regulatory Compliance: Providing guidance on navigating the complex regulatory landscape in the advertising and communications sector, including compliance with advertising laws and consumer protection regulations.
  • Consumer Protection Act Compliance: Advising on compliance with the Consumer Protection Act, particularly in relation to promotional competitions and consumer rights.
  • Corporate Transactions: Assisting with mergers, acquisitions and other corporate transactions specific to the advertising and communications industry, such as asset purchases and joint ventures.
  • Data Protection and Privacy: Advising on data protection and privacy laws, particularly in the context of collecting and using consumer data for targeted advertising and marketing.
  • Media and Entertainment Law: Addressing legal issues related to media production, licensing, distribution and talent agreements in the advertising and communications sector.
  • Digital Marketing and eCommerce: Providing legal guidance on e-commerce activities, online advertising, digital marketing and compliance with online consumer protection laws.
  • Employment and Labour Matters: Assisting with employment contracts, regulatory compliance and labour disputes specific to the advertising and communications industry.
  • Litigation and Dispute Resolution: Representing clients in legal disputes including contractual disputes, intellectual property disputes and advertising-related litigation.
  • Corporate Governance and Compliance: Ensuring that advertising and communications companies have effective corporate governance structures and comply with relevant corporate laws and regulations.
  • Commercial Agreements Review: Reviewing and advising on various commercial agreements, including licensing agreements, partnership agreements and sponsorships.
  • Environmental and Sustainability Compliance: Addressing environmental and sustainability considerations in advertising campaigns and projects.

We have successfully litigated high-profile cases in the Competition Tribunal for multinational clients in the advertising industry. Additionally, we have served as advisors to global advertising agencies in restructuring their key South African assets and have worked with numerous high-profile multinational advertising, public relations and communications corporates.

  • Derrick Kaufmann
    Derrick Kaufmann
  • Marco Schepers
    Marco Schepers
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